I must confess, when I first saw KFC’s ad about Buckets for the Cure, where you buy a bucket of grilled chicken and KFC donates 50 cents of the price paid to breast cancer research, I thought this:
“What?!? So buy a bucket of un-health to support health?” Really, it seems ridiculous. And counter-productive toward the cause in general.
I don’t even have to list all the reasons that it doesn’t make sense. But this is not the point.
Then I thought,
Hmmmm. How many things do I do that, while simultaneously thinking I’m doing something wondrous and “for the greater good”, doesn’t really make any sense when you really add it up?
For instance, me getting all worked up about KFC’s ironic charity efforts (enough to write a blog about it) instead of spending all that think-time coming up with my own ideas for charity, or participating with an already existing one.
Yeah. Sometimes it’s so easy to get worked up about the problem and talking about just how much a problem it is, rather than getting right down to business. Sometimes we hardly need to sit and think about it at all. Nike had it right all along. Just do it. Pay no attention to the pink bucket behind the curtain.